Information Is Gold!

Monday, July 27th, 2009 at 4:51 am

How does information equal gold? You probably already know the answer to that, but I wanted to inroduce my purpose here by looking back a bit at the origin of the internet. I hope it opens your eyes a bit and stimulates your imagination.

Stick with me, and I’ll get to the good part.

Ever since the World Wide Web was born, its main purpose has been as a depository of information. In the past, libraries served that purpose, but there’s a big, big difference. Instead of having to travel to the library and physically look up the information or check out a book, all you have to do now is own a personal computer and you can almost instantly find any kind of information you desire.

You’ve heard the saying, “You can’t see the forest for the trees”. Well, we’ve grown so used to the Internet we almost take it for granted. All I want to do is remind you of its primary “product” – INFORMATION! Google is well known for being content conscious, and insisting on delivering quality content to its users. That’s because they know that people are searching for information, and they want it quickly, and they want it to be accurate and valuable.

Remember, the search engines just provide a service – locating the information you are looking for – they don’t provide the information itself. The information is provided by millions of sources – libraries, companies, schools, governments, etc.

Right off the bat, thousands of clever entrepreneurs figured out that if they could provide exclusive or very specific information, it would be valuable. And value translates into MONEY!

See, I said I’d get to the good part.

Here’s the good part…