Archive for October, 2009

While reading an ebook sent to me by a friend, the author mentioned this video on Google.

http://video.google.com/videoplay?docid=-5784740380335567758#

Well, I thought, “I’ve read other books, reports, and watched videos on time management and they’re pretty boring.” However, I was so impressed by the content of the ebook that I decided to check it out.

It turned out to not only be very good info, but it was entertaining as well. Therefore, I do recommend that you watch this. Don’t do it while you’re working, but schedule an hour to watch it because you will learn that Time does EQUAL Money – that’s not just some old wise saying.

NOTE: After watching this video, I discovered that Randy Pausch died about a year ago from cancer. Maybe I’ve been a little “out of touch”, because I now know that his last lecture has been viewed half a million times! You can see it here:

http://www.youtube.com/watch?v=ji5_MqicxSo


Quick Tip #4: Request Feedback

If you are placing PLR on your website,  it would be a smart idea to request feedback from your readers. By doing this, you can get an unbiased opinion if the information is being valued by your audience.

Allow your readers to comment right on your website after they read your content. Remember, you want your PLR to keep readers coming back, not drive them away. People usually are blunt. They will not hesitate to tell you if they think your article was boring, stupid, unrelated or a laundry list of other things.

You should be prepared for criticism whenever you ask for an opinion, but in the long run this will be to your advantage. What I mean is, you can use the responses from your audience to gauge whether or not to purchase more PLR from a certain vendor.

Using PLR content is an exciting strategy for marketers who don’t have time to write their content or just don’t relish the task of writing.

A few basic things to remember,

1)  Make sure you’re buying high quality information

2)  Examine the rights to give yourself ideas and to follow the seller’s usage rules.

3)  Get your money’s worth by leveraging the content in many different ways, and always keep the lines of communication open with your readers.

Follow these guidelines and you’ll find that PLR content will increase your revenue while your business keeps on growing.


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Quick Tip #3: Get Your Money’s Worth

Many people sell themselves short by utilizing PLR content in only one way. PLR content can often times be used in a number of ways.

For example, you can put a portion of the content on your website, and then you might decide to create an ebook to market. Now you can also include the most comprehensive information of your PLR content in the eBook.

 Another great idea is that you may include portions in an autoresponder sequence to send to your list members. Here’s a HUGE list of ideas for using PLR products:

101 Ways to Use PLR

Keep in mind that people who are on the Internet are either looking for information or looking for something to buy. PLR content can solve both of those needs – by providing information that presells your web visitors to buy related products and services. This way you’ll be getting your money’s worth and saving yourself time and energy.


PLR Quick Tip #2: Check the Rights!

Marketers often assume that after they purchase their PLR products they can use the content in any way they choose. This is NOT always the case. In some instances, sellers specify a certain amount of changes you must make to the content, while others let you make the decision whether or not to change it at all. Remember, the seller created the content, so it’s a matter of his/her preference.

The PLR may also give you hints about using the content that had never even crossed your mind before. For example, a seller may state something similar to…

YES – Use as website content
YES – Put together as an eBook
NO – Leave as-is

Well, if you hadn’t considered putting PLR articles together in eBook format, you’ve suddenly gotten another great idea for the articles you just purchased.

You may see restrictions like this, as well:

* You may not use any content from this offer as part of another PLR product.

* You are not permitted to give the materials away in their current state for free – they must be sold. They must be edited to be given away. This is to ensure that the products keep their value for all.

Using PLR content has many advantages for you, but you need to read the rights passed on to you carefully. They’re not to be taken lightly.

By the way, there’s a great article here with a bunch of ideas for using PLR articles.

Next, “Get Your Money’s Worth.”