Everywhere you look in the IM community you see reference to MRR.
MRR stands for Master Resale Rights (also Master Resell Rights), but what does it actually mean and how can you benefit from it?

In a nutshell, MRR means that when you purchase a product with MRR, or you purchase MRR for the product separately, you now have the right to give away, or sell, the resell rights to others – in addition to the right to resell the product.  This now means that your customer can also sell the product. In other words, they have the “resell rights” too.

Sometimes you can also give away, or sell, the Master Resell Rights, allowing others to resell the resell rights. This latter priviledge depends on the original terms that came with the product when you purchased it.

Are you still “dazed & confused”?  Me too!

Let me try to make it even more clear.  Here’s what Wikipedia says -

When you acquire master resell rights, you sell the product/service to your customers, and you may also grant your customers the right to sell it. You can also pass master resell rights to your customers, if you are in possession of transferrable master resell rights. This allows your customers to also sell the product with master resell rights.

The BIG benefit to acquiring resell rights is that when you sell the product/service, you get to keep 100% of the profit!

The other day I told you about a brand new PLR package that Liz Tomey launched over at TaxManPLRBlowout

Now I’ve had several people asking about this package, so I wanted to post a quick message to let you know exactly what you’re getting.

Question 1: Is this package just for affiliate marketers? Can I use the products to sell them as my own?

Answer 1: This package is geared towards affiliate marketers, however even those who have their own products can use the products to sell as their own.

Liz geared this package towards affiliate marketers because most people aren’t successfully doing affiliate marketing. So now she’s helping out by giving the PLR to her best content that has made her the most-money as an affiliate marketer and as a product owner.

This package has everything in it… Video reviews that presell, emails that you can just throw your affiliate link in and load into your autoresponder, complete workshops that she’s sold for hundreds of dollars each, and so much more.

So yes it’s geared towards affiliate marketers, but this is great for those of you who want to sell your own products too!

Question 2: I’ve been looking for an Internet marketing coaching for a while. Most of the ones I’ve dealt with have given me no help at all. What does your coaching entail?

Answer 2: Okay, so with this package, you’re also going to get personal coaching from Liz. I’m going to show you via 5 different workshops how to use the content as an affiliate marketer, and how to set the workshops up as your own products.

Coaching is delivered via online video, and then if you need additional help she has weekly webinars where you can get her live help.

She’s a very hands on coach. That’s why she does the live weekly webinars. Most coaches can only tell you how to do something. She will SHOW you how to do it, and that’s why her coaching clients get so much from her coaching.

She’s not just telling them. She’s literally holding their hand and showing them.

That’s the exact reason she’s offering coaching with this package. She doesn’t want to just give you a ton of private label rights content, she wants to show you how to use it and EARN with it.

Question 3: I see Liz is selling 500 of these packages. Won’t that saturate the market?

Answer 3: Liz thought long and hard about that before she released this package. She has put rights in place for these products to protect everyone involved. And with the coaching you get she’ll show you how to make it all your own, so you’ll never have to worry about competition or saturation in the market.

She’s been using and selling private label rights for years now, and this package is hands down the best one she’s ever put out with the best income potential for her customers because of the way everything is setup, and the rights with the products.

Everyone gets private label rights to the products, but rights to the products can not be passed on. This is where people will make the most-money!

Okay, there were a ton more questions, but these were the main ones.

This package is still available at TaxManPLRBlowout  but if you want to grab it, you’ve got to grab it now. There are only so many packages left, and this WILL sell out…

Okay, that’s it for now… I highly recommend that if you want to take your affiliate marketing, and your marketing in general to a whole new level in 2010, that you pick up this package. With what you’re getting and the coaching Liz is giving, failure simply isn’t an option!

TaxManPLRBlowout

If you are placing PLR on your website,  it would be a smart idea to request feedback from your readers. By doing this, you can get an unbiased opinion if the information is being valued by your audience.

Allow your readers to comment right on your website after they read your content. Remember, you want your PLR to keep readers coming back, not drive them away. People usually are blunt. They will not hesitate to tell you if they think your article was boring, stupid, unrelated or a laundry list of other things.

You should be prepared for criticism whenever you ask for an opinion, but in the long run this will be to your advantage. What I mean is, you can use the responses from your audience to gauge whether or not to purchase more PLR from a certain vendor.

Using PLR content is an exciting strategy for marketers who don’t have time to write their content or just don’t relish the task of writing.

A few basic things to remember,

1)  Make sure you’re buying high quality information

2)  Examine the rights to give yourself ideas and to follow the seller’s usage rules.

3)  Get your money’s worth by leveraging the content in many different ways, and always keep the lines of communication open with your readers.

Follow these guidelines and you’ll find that PLR content will increase your revenue while your business keeps on growing.

Many people sell themselves short by utilizing PLR content in only one way. PLR content can often times be used in a number of ways.

For example, you can put a portion of the content on your website, and then you might decide to create an ebook to market. Now you can also include the most comprehensive information of your PLR content in the eBook.

 Another great idea is that you may include portions in an autoresponder sequence to send to your list members. Here’s a HUGE list of ideas for using PLR products:

101 Ways to Use PLR

Keep in mind that people who are on the Internet are either looking for information or looking for something to buy. PLR content can solve both of those needs – by providing information that presells your web visitors to buy related products and services. This way you’ll be getting your money’s worth and saving yourself time and energy.

Marketers often assume that after they purchase their PLR products they can use the content in any way they choose. This is NOT always the case. In some instances, sellers specify a certain amount of changes you must make to the content, while others let you make the decision whether or not to change it at all. Remember, the seller created the content, so it’s a matter of his/her preference.

The PLR may also give you hints about using the content that had never even crossed your mind before. For example, a seller may state something similar to…

YES – Use as website content
YES – Put together as an eBook
NO – Leave as-is

Well, if you hadn’t considered putting PLR articles together in eBook format, you’ve suddenly gotten another great idea for the articles you just purchased.

You may see restrictions like this, as well:

* You may not use any content from this offer as part of another PLR product.

* You are not permitted to give the materials away in their current state for free – they must be sold. They must be edited to be given away. This is to ensure that the products keep their value for all.

Using PLR content has many advantages for you, but you need to read the rights passed on to you carefully. They’re not to be taken lightly.

By the way, there’s a great article here with a bunch of ideas for using PLR articles.

Next, ”Get Your Money’s Worth.”