Everywhere you look in the IM community you see reference to MRR.
MRR stands for Master Resale Rights (also Master Resell Rights), but what does it actually mean and how can you benefit from it?

In a nutshell, MRR means that when you purchase a product with MRR, or you purchase MRR for the product separately, you now have the right to give away, or sell, the resell rights to others – in addition to the right to resell the product.  This now means that your customer can also sell the product. In other words, they have the “resell rights” too.

Sometimes you can also give away, or sell, the Master Resell Rights, allowing others to resell the resell rights. This latter priviledge depends on the original terms that came with the product when you purchased it.

Are you still “dazed & confused”?  Me too!

Let me try to make it even more clear.  Here’s what Wikipedia says –

When you acquire master resell rights, you sell the product/service to your customers, and you may also grant your customers the right to sell it. You can also pass master resell rights to your customers, if you are in possession of transferrable master resell rights. This allows your customers to also sell the product with master resell rights.

The BIG benefit to acquiring resell rights is that when you sell the product/service, you get to keep 100% of the profit!

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Filed under: Private Label Rights (PLR)

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