Since I’ve been helping local businesses to use internet marketing techniques to lower their advertising costs and get more sales, I’ve been doing various things myself to build a list of possible new clients.  One of the most important methods I teach new clients about how to quickly and inexpensively get an internet presence, is to claim their Google Place and their Yahoo Local listing.

I searched my “stash” of master resale rights products stored on my computer and found a great little report to re-work and use as a “carrot” to get business owners to investigate the value in appearing on the 2 search giants.  As explained elsewhere, I personalized the report, made sure it’s information and links were current, and finally, I added a link to a much more extensive ebook on the subject.

If you don’t have any PLR products on your PC, you can quickly find an appropriate product by searching online, or by visiting one of these great sites:  EasyPLR.com  or  PLR Newsletters.com

The short report is “free” – meaning they don’t even have to give me their name to get it. But, when they click on the link in the report to get the larger ebook (that tells them exactly how to claim their places on the internet) they are sent to a video squeeze page and are then required to give me their name and email. They’re taken directly to the download page, and also receive the download link again in my first autoresponder email message.

The beauty of this method, which you need to make note of, is that I was able to have the report and the ebook ready to go very quickly because I had already gotten the resale rights and private label rights to both of them earlier. Plus, of course, I didn’t have to write them myself or hire a writer to do it.

Just another example of the beauty of quality resale rights products!

As I told you in an earlier post, a PLR (Private Label Rights) product with full rights goes much further than a product with resell rights.  That’s because with full rights you have the right to do basically what ever you want with the content. Which gives you the benefit of having your very own product without investing the time and effort of making it yourself.

For instance….

Having full PLR’s to a batch of articles, you are allowed to do any editing that you want. Plus, you can incorporate any links, images or additional content. Then include your author byline and claim the work as your own.

PLR materials come in many shapes, sizes and forms including information products such as e-books, reports and articles. They also come as graphic files, software, and more.

Does PLR have Disadvantages?

The only downside of PLR content is that when you purchase it you are not guaranteed a unique product, since they are often sold to several individuals. You can hire someone to create the content just for you, but that can be a bit pricey. Not to say it’s not worth it, but I’m sure you have better ways to spend your hard earned cash. Besides, if you spend some time learning from my PLR information on this blog, or visiting the recommended links, you are going to be able to take the more affordable PLR’s and make them into your very own digital empire.

Now let’s go over the major Advantages of PLR content.

• It saves time. For a well researched, informative and good quality ebook to be written, containing several chapters and comprising of about fifty pages, it can very well take at least fifty hours of your time and effort. With PLR contents, you easily get instant content access.

• No “outbound links”. With PLR content, you are not obligated to incorporate “outbound links” in your product. Which means you are only promoting your business or affiliate programs.• Cost efficient. Hiring someone to write content for you can be expensive, costing around $17 per 400 to 700 words. If you need a 50 page report or e-book, then you can expect to pay around $850. Whereas PLR content is much less expensive.

• PLR content can be revised or altered. You can rephrase
the words and add in your preferred content, links and keywords.

• You can brand your own name. Almost anybody purchasing something prefers to buy from someone they trust and know. With your PLR content, you are able to display your name. Then when prospects are pointed to your site, seeing your name once more, they instinctively have that certain
feeling of knowing and trusting you.

• Well written by experts. Generally, almost all “private
label content” is professionally written and compiled with
the most up-to-date research by experienced writers.

As you can see there are many more advantages than disadvantages to using PLR content to create your own products. I hope this has given you some insight and ideas that you can use when using your PLR content.

The Business Biography Of Liz Tomey

Liz Tomey got her start in the business world in 1998 at the age of only 19. Her first business was a direct mail/mailorder business where she provided 1000′s of clients with her unique advertising methods that got them the leads and sales they needed.

She had over 400 offline affiliates who promoted her advertising services for a commission, and she filled the orders for them. Much like what affiliate marketers do online, but she was doing it offline before affiliate marketing was even very well known!

In 2004 with the rising costs of doing business offline, she took her marketing knowledge and moved her business online.

Instead of selling advertising, she started putting all of her marketing knowledge into products, and began selling those products. Using the same model that worked offline, she decided to create an affiliate program and have other people selling her products for a commission.

This model has worked since 1998 and currently (2010) it’s the same model she’s using to run your million dollar business!

Liz now offers several different marketing courses, coaching programs, memberships, and more so that you can learn real ways to build your business online. Liz is also a well known speaker and has spoken and been invited to speak at Internet marketing seminars around the world.

Liz is a well known and well liked marketer who truly focuses on the success of her customers, followers, and readers!

Below you will find information on how you can learn from Liz along with the many products, services, and coaching programs she offers.

1. Liz’s main site is her LizTomey.com site where she offers 5 different online coaching workshops she’s done on 5 different topics of making money online. You can get them right now by clicking here.

2. One of Liz’s best coaching programs she’s created is her Newbie Survival program. This program helps the “online newbie” decide how they want to make money online, and then gives you the steps, tools, and resources to do so. This program also gives you personal one-on-one access with Liz. You can check this program out by clicking here.

3. Another coaching program that Liz has created is called The Lost Reseller Scrolls. Liz created this program to show people exactly how she’s been able to build a huge list, an incredible affiliate income, membership sites, and more using resell rights products she buys and creates. This coaching program is an entire business model that anyone can learn and put to use. This program also gives you personal one-on-one access with Liz. You can check this program out by clicking here.

4. Liz knows that one of the biggest obstacles that online business owners face is getting traffic to their websites. Because of that she has created a membership site where you can learn everything you need to know to get traffic to your website. Plus Liz also gives you personal coaching for anything you need help on with getting traffic to your website. You can learn more about getting Liz’s personal help with traffic generation by clicking here.

5. Liz’s newest site is called Ready To Go Systems. From this site she teaches new online business owners the different Internet marketing systems they can use to create an online income. Right now Liz is offering a free video course called “Product Empire Profits” and you can get it at no cost by clicking here.

As you can see Liz Tomey is an incredible marketer with a lot of experience and the supreme skills needed to be a top Internet marketing coach!

If you’ve been working online for any amount of time, you’ve probably purchased private label rights content at some point or another. PLR is a great tool that helps you add quality content to your websites without having to spend countless hours writing all of their content from scratch, or hire a ghostwriter to write it all for you.

If you’ve purchased your fair share of PLR, then you know that it’s taking up tons of space on your computer’s hard drive. And now, if you’re at all like me, you’re having a hard time determining what content you’ve used and where and which materials you still haven’t used yet. You’ll be happy to know, you’re not alone. It’s extremely easy to become disorganized with your PLR, until now that is.

Here’s one way you can organize your PLR content so that you know what’s been used and what is still waiting to find it’s way to the spotlight of your blog, website or newsletter.

First, organize all your PLR by either niche or website. If you own more than one website it might be best to use the latter organization method. Move all the articles that you want to use on that website into the site’s folder. Within your website folder create two folders. The first labeled “Rewritten – Ready for Posting to site” and the second, “Used.”

By creating two separate folders you can move the articles to the “Rewritten” folder once you’ve reworked them, and they are ready to be added to your blog or website. After you have added them to your site, simply cut and paste the article to the “Used” folder.

And don’t forget there are tons of ways to use the same article over and over. If you’re looking for PLR eCourses that you can use to teach others about the many uses of PLR, have a look at this: Get Great High Quality PLR Here!

Have you heard of Nicole Dean? She’s a mom and a successful internet marketer. One of her areas of expertise is Private Label Rights, and she has a website where you can get high quality PLR content. So, she knows what she’s talking about, and here’s one of her videos that I know will either help your business or just educate you what goes on “behind the scenes”.

First, let me just say that early on when I started using PLR, I had no idea that I should “rework” it. I just used it “as is”.  Well, I didn’t get the response I hoped I would so I started investigating. It wasn’t long before I ran across several “pros”. Nicole was one of them.  You must customize your PLR content to get the most from it, and that’s why I’ve posted her video here today.

Now that you’ve seen Nicole’s great ideas, you know why she’s one of the pros. 
Be sure to visit her Easy PLR site here to see all the great private label rights content she offers:  Easy PLR