Since I’ve been helping local businesses to use internet marketing techniques to lower their advertising costs and get more sales, I’ve been doing various things myself to build a list of possible new clients.  One of the most important methods I teach new clients about how to quickly and inexpensively get an internet presence, is to claim their Google Place and their Yahoo Local listing.

I searched my “stash” of master resale rights products stored on my computer and found a great little report to re-work and use as a “carrot” to get business owners to investigate the value in appearing on the 2 search giants.  As explained elsewhere, I personalized the report, made sure it’s information and links were current, and finally, I added a link to a much more extensive ebook on the subject.

If you don’t have any PLR products on your PC, you can quickly find an appropriate product by searching online, or by visiting one of these great sites:  EasyPLR.com  or  PLR Newsletters.com

The short report is “free” – meaning they don’t even have to give me their name to get it. But, when they click on the link in the report to get the larger ebook (that tells them exactly how to claim their places on the internet) they are sent to a video squeeze page and are then required to give me their name and email. They’re taken directly to the download page, and also receive the download link again in my first autoresponder email message.

The beauty of this method, which you need to make note of, is that I was able to have the report and the ebook ready to go very quickly because I had already gotten the resale rights and private label rights to both of them earlier. Plus, of course, I didn’t have to write them myself or hire a writer to do it.

Just another example of the beauty of quality resale rights products!

As I told you in an earlier post, a PLR (Private Label Rights) product with full rights goes much further than a product with resell rights.  That’s because with full rights you have the right to do basically what ever you want with the content. Which gives you the benefit of having your very own product without investing the time and effort of making it yourself.

For instance….

Having full PLR’s to a batch of articles, you are allowed to do any editing that you want. Plus, you can incorporate any links, images or additional content. Then include your author byline and claim the work as your own.

PLR materials come in many shapes, sizes and forms including information products such as e-books, reports and articles. They also come as graphic files, software, and more.

Does PLR have Disadvantages?

The only downside of PLR content is that when you purchase it you are not guaranteed a unique product, since they are often sold to several individuals. You can hire someone to create the content just for you, but that can be a bit pricey. Not to say it’s not worth it, but I’m sure you have better ways to spend your hard earned cash. Besides, if you spend some time learning from my PLR information on this blog, or visiting the recommended links, you are going to be able to take the more affordable PLR’s and make them into your very own digital empire.

Now let’s go over the major Advantages of PLR content.

• It saves time. For a well researched, informative and good quality ebook to be written, containing several chapters and comprising of about fifty pages, it can very well take at least fifty hours of your time and effort. With PLR contents, you easily get instant content access.

• No “outbound links”. With PLR content, you are not obligated to incorporate “outbound links” in your product. Which means you are only promoting your business or affiliate programs.• Cost efficient. Hiring someone to write content for you can be expensive, costing around $17 per 400 to 700 words. If you need a 50 page report or e-book, then you can expect to pay around $850. Whereas PLR content is much less expensive.

• PLR content can be revised or altered. You can rephrase
the words and add in your preferred content, links and keywords.

• You can brand your own name. Almost anybody purchasing something prefers to buy from someone they trust and know. With your PLR content, you are able to display your name. Then when prospects are pointed to your site, seeing your name once more, they instinctively have that certain
feeling of knowing and trusting you.

• Well written by experts. Generally, almost all “private
label content” is professionally written and compiled with
the most up-to-date research by experienced writers.

As you can see there are many more advantages than disadvantages to using PLR content to create your own products. I hope this has given you some insight and ideas that you can use when using your PLR content.

If you’ve been working online for any amount of time, you’ve probably purchased private label rights content at some point or another. PLR is a great tool that helps you add quality content to your websites without having to spend countless hours writing all of their content from scratch, or hire a ghostwriter to write it all for you.

If you’ve purchased your fair share of PLR, then you know that it’s taking up tons of space on your computer’s hard drive. And now, if you’re at all like me, you’re having a hard time determining what content you’ve used and where and which materials you still haven’t used yet. You’ll be happy to know, you’re not alone. It’s extremely easy to become disorganized with your PLR, until now that is.

Here’s one way you can organize your PLR content so that you know what’s been used and what is still waiting to find it’s way to the spotlight of your blog, website or newsletter.

First, organize all your PLR by either niche or website. If you own more than one website it might be best to use the latter organization method. Move all the articles that you want to use on that website into the site’s folder. Within your website folder create two folders. The first labeled “Rewritten – Ready for Posting to site” and the second, “Used.”

By creating two separate folders you can move the articles to the “Rewritten” folder once you’ve reworked them, and they are ready to be added to your blog or website. After you have added them to your site, simply cut and paste the article to the “Used” folder.

And don’t forget there are tons of ways to use the same article over and over. If you’re looking for PLR eCourses that you can use to teach others about the many uses of PLR, have a look at this: Get Great High Quality PLR Here!

I don’t know why it took me so long to start a HubPage, but I finally did it today.

Every marketer I know has advised me to do this because it adds a great link to your main website or blog, and because you can gain a lot of credibility if you post good articles. Don’t just put “junk” on your HubPage. Add quality content that will attract other members, and help you gain a lot of attention.

Here’s an example of one that caught my eye:   What You Need To Know About PLR

This business is all about traffic, and you need to be relentless when it comes to building backlinks and branding yourself. HubPages is a great opportunity to put another notch in your belt. 

Right now, mine is not much, but I’m going to make an effort to add content on a regular basis. So don’t be like me and put this off. Go on over there to see mine, and then create your very own and spread a little “HubLove” – like they say.

Oh. I almost forgot. Similar to Squidoo, you can even earn money when people click on ads on your HubPage. If yours becomes popular, who knows? KaChing! KaChing!

Have you heard of Nicole Dean? She’s a mom and a successful internet marketer. One of her areas of expertise is Private Label Rights, and she has a website where you can get high quality PLR content. So, she knows what she’s talking about, and here’s one of her videos that I know will either help your business or just educate you what goes on “behind the scenes”.

First, let me just say that early on when I started using PLR, I had no idea that I should “rework” it. I just used it “as is”.  Well, I didn’t get the response I hoped I would so I started investigating. It wasn’t long before I ran across several “pros”. Nicole was one of them.  You must customize your PLR content to get the most from it, and that’s why I’ve posted her video here today.

Now that you’ve seen Nicole’s great ideas, you know why she’s one of the pros. 
Be sure to visit her Easy PLR site here to see all the great private label rights content she offers:  Easy PLR